Keyword and search research
Find the searches real customers use, then decide which of those searches actually belong to this business.
SEO
SEO isn’t about getting more traffic. It’s about getting the right traffic.
Being found does not happen by accident. The aim is the right people, not everyone.
Before the build
SEO starts before the website is built.
Keyword research, customer intent, competitor analysis, website architecture, and content strategy belong to the same decision. That research can change the structure, the hierarchy, the service pages, the URLs, the headings, the internal links, and the path a visitor takes. Building first, and hoping search can be added later, usually leaves the site arguing with itself.
Customer intent
A search is a job someone is trying to get done. The page should answer that job, not simply repeat the phrase.
Competitor analysis
Look at how other sites in the same field explain themselves. The goal is to understand the field, not to copy it.
Website architecture
The structure of the site should match the way customers look for the business: which pages exist, how they connect, and which page should answer which idea.
On-page SEO
Titles, headings, copy, and internal links should agree with the search and with the job of that page.
Technical SEO
Structure, clarity, and performance need to let a well-written page be understood. Technical work supports the content. It does not replace it.
Local SEO
Businesses that serve a geographic area need their service area represented clearly. The practice is not limited to one state or one town.
Content strategy
Pages and topics come from real customer searches. The aim is a useful body of pages, not a pile of low-value articles.
Analytics and measurement
Measure enough to see whether the right people are arriving and what they do next.
This work does not include a promise of rankings, a first-place position, or a specific amount of traffic.
Let's find out what your customers are searching for.
The first step is research into the business and the searches that belong to it.
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